Cart abandonment is the biggest problem facing ecommerce. Sales Cycle just released new figures for 2019 putting the industry-wide figure at 79.19%.
That means for every $5 added to your cart, you’re only seeing $1 on your balance sheet.
When shoppers put items in their cart, it means they have an intention to buy.. If they had the intent to buy, it’s worth pursuing that lost revenue.
The traditional approach of sending out retargeting emails is still worth pursuing. But brand new solutions are appearing on the scene all the time. These methods offer better results because people aren’t overexposed to them.
We’ll take a look at new technologies like push notifications, chatbots, personalized exit-intent pop-ups, and heatmaps, as well as the top email remarketing solutions.
The best move is to use a combination of these solutions. And then test to see what gets you the best results.
Are you excited to start taking back lost dollar from all those abandoned shopping carts?
Good! Let’s dive into the top solutions out there right now.
12 Best Cart Abandonment Solutions for Ecommerce
Start for free!
Jumper uses social commerce to target customers where they hang out, on social media and chat platforms. It allows online shoppers to checkout directly from social media posts, Whatsapp conversations, YouTube and blog comments, the list goes on… It’s easy to set up payments with Stripe in two simple clicks to create a frictionless checkout experience.
The social element can also be used for lead nurturing to reduce cart abandonment before it happens. Automated chatbots guide users through the checkout process, dealing with any concerns they have to bring abandonment rates down.
And for dealing with abandonment after the event, with Jumper’s free plan you’re able to send a single abandonment message reminding those who were ‘just looking’ that there was something they liked enough to add it to their cart.
With the paid plan, that increases to three messages so you can play around with different message types and see what works best.
The message copy, images, and buttons are fully customizable to maintain brand image.
What’s more, these messages are sent through Messenger rather than traditional email. Because this type of marketing is relatively new to users, the open and click-through rates are far higher than email, leading to higher engagement and more conversions!
All-in-all Jumper offers the best solution to reduce your cart abandonment rate, and you can get started for free!
Free | $119 per year
If you’re already using WooCommerce on your WordPress site, the Lite and Pro versions of the WooCommerce Abandoned Cart plugin are a great option to automate recovery emails, texts and Facebook messages.
Using the data captured when customers add items to their cart, the plugin sends customized messages to recover those lost sales. You can keep track of all the messages sent, and the success of your campaigns, in the plugin’s dashboard.
The free plugin limits the number and frequency of emails and messages you can send. If you have a large store with a high volume of sales, the pro version will almost certainly give you a good ROI. You should see the return after just a few recovered sales.
3. Crazy Egg
From $24 per month
It’s not strictly a cart abandonment tool, but Crazy Egg’s heatmaps give you the insights to improve conversions so that customers don’t abandon in the first place.
What they call Snapshots, are visual heatmaps showing you where your users are coming from, what they are seeing, where on the page their attention is drawn and what they are clicking on.
The Recordings feature lets you spy on your visitors as they navigate your site. A little creepy, yes, but such a great insight into user behavior.
It also features an editor with A/B testing tools for optimizing your pages for maximum conversions.
Paid plans range from $24 per month for 30,000 tracked pages and 100 recordings, right up to $249 per month for large teams, with 500,000 tracked pages and 5000 recordings.
From $12 per month
Like Crazy Egg, Olark helps prevent cart abandonment before it happens. It engages with visitors at strategic points in their journey to maximize conversions. Automated chatbots and surveys gather information to help you make the most of each visit to your store.
This data can also be used in conjunction with email recovery tools to combat cart abandonment from both sides. Olark integrates with CRM software like HubSpot and Salesforce and automated email tools like MailChimp to make this process easier.
From $29 per month (based on the extra sales you make)
Recart retargets customers through onsite pop-ups and chatbots on Facebook Messenger. The aim of the software is to take the customer through the whole buying journey in one conversation.
Providing a frictionless path to purchase reduces cart abandonment before it happens. And the software also enables you to retarget customers after they have abandoned by engaging them in a Messenger conversation.
Plans start from $29 per month, for up to $1000 in extra sales, and go up to over $1000 per month when you make up to $100,000 in extra sales. This means you don’t pay more until you are making more money, but also means you pay more as you do better, which may not be to everyone’s liking.
Customized plans from around $320 per month
Rejoiner provides an email automation dashboard with a focus on cart abandonment. Set up personalized campaigns using customer data, and customize the timescale and frequency of the communications to maximize conversions.
Pricing is based on your needs, so you don’t pay for a bunch of features you don’t use.
What sets Rejoiner apart is the level of expert help it comes with. A team of email retargeting experts is on-hand to give personal consultancy advice to help to get the most of your cart abandonment efforts.
However, this doesn’t help those who want to leverage conversational messaging and reap the benefits it brings.
7. Push Crew
Free up to 2000 subscribers | Premium plans from $18 per month
Push Crew specializes in re-engaging visitors via browser push notifications. The main benefit of push notifications is the immediacy of their impact. Triggered campaigns allow you to target users at specific times: after they have browsed or searched for an item, and after abandoning an item in their cart.
Insider claims a 25% click through rate and 15% increase in conversion rates on average using browser push notifications.
They are undoubtedly effective for search and browse recovery but, for some users, a reminder email or message a few days down the line will be more effective for cart recovery.
If, for example, they didn’t have a payment method to hand or were waiting to do some more research, an immediate notification would not do any good. Again, it’s all about testing each solution to see which fits your store best.
Using push notifications in a smart way, to stop users abandoning in the first place, is an effective way to boost sales. And Push Crew has smart segmentation tools to help you target messages to the right people at the right time.
Conversio has a good range of automated ecommerce tools to play around with. One of which is an automated email tool to cope with cart abandonment. Pre-made email templates make setting up automated cart abandonment emails easy, with integrated coupons and appealing visual elements to maximize conversions.
Generally speaking, offers of this nature are becoming less effective as customers see more and more of them. But Conversio is an easy tool to get started with to see what the results are for your store before putting any serious money down.
It features a dynamic pricing model so the cost increases depending on the number of customers your store has, with the basic package serving stores with up to 500 customers.
$10 per month
Abandon Aid is a Shopify app that can be integrated with other platforms with a little coding. It offers the cart abandonment management tools a small to medium-sized ecommerce store would want, at a simple low price.
The tools are a little more basic than other options on this list but they cover customized emails, a simple revenue recovery results overview, and a dashboard where you can search and sort your abandoned orders to keep track of everything in one place.
If you are able to integrate the app into your site, or if you are already using Shopify, this is a great starter tool to quickly implement your abandoned order recovery strategy. Once you get a feel for how effective it is, you can move onto some of the more advanced tools.
From $39 per month (first $1000 free)
The guys at CartStack specialize in providing smart tools to reduce cart abandonment and recover as much revenue as possible when users do abandon. The software collects data on users as they navigate your site. That data can be used to personalize offers and entice users to return and complete their purchases.
Onsite tools like exit-intent pop-ups improve conversions and lead capture, and automated emails and push notifications aim to recover lost business when users do leave items in the cart.
Pricing is based on the number of orders per month, starting at $39 per month for the cart revenue recovery tools and $69 per month for the full suite of onsite and email tools.
You can start on a free trial which allows $1000 to be recovered before you start getting charged.
This is a good all-rounder option if you want to try the software out and only pay when you start getting serious results.
Price based on ad spend
AdRoll offers a full ecommerce optimization suite. The ability to send automated, customized cart abandonment emails is just one of its many features. It also allows you to segment customers who have left items in their cart without making a purchase and retarget them through social media or email campaigns.
The advanced features optimize the timing of retargeting to maximize profit. For example, it uses the data collected to analyze individuals and time the targeting so as not to fall prey to those who are looking to game the system to get a cheap deal, but might never return to make a purchase.
AdRoll’s pricing model is based on your ad spend and the revenue generated. You’ll need to be using some of the other features of the platform to be getting a decent ROI from your spend, but if you already use the service, it is a great option if you want to add cart abandonment to your strategy.
From $9 per month
OptinMonster specializes in increasing conversions through customizable, personalized pop-ups. Specialist tools target users as they are abandoning. It’s like catching them in the act!
If a visitor adds an item to their cart but then tries to leave the site, an exit-intent pop-up is displayed reminding them that they still need to check out, or it captures their email address so they can be retargeted later.
Opt-In Monster uses “Exit-Intent Technology” to automatically detect when customers are about to leave the site, and testing tools to optimize for the best results.
Start Recovering Your Lost Revenue Today
Although there are more distractions online than ever, there are also more tools and techniques to help you reduce your abandonment rate and retarget potential customers to turn them into lifelong buyers.
Whether you are starting out and want to try a free plan to see how it goes, or you have the potential to recover hundreds of thousands in lost revenue, there are tools of every kind to help you.
Prevention is the best cure for any disease and catching cart abandonment before it happens is a crucial part of any strategy. However, with the advances in conversational commerce, which generally speaking has the highest engagement rates, Messenger remarketing is a great tool to use after the event too.
More customers than ever are using their smartphones to purchase online so it makes sense to engage them where they are: on chat services and social media.
Jumper enables this interaction and provides a frictionless checkout for customers, as well as email and chatbot retargeting solutions to recover more of that lost revenue.
Sign up for a free trial with Jumper today to see how much you could recover.