If you’re not getting in on the action, your competitors will be!
But don’t worry, you’ve come to the right place. I’ve sorted through the pile to find the best tools to give your store’s sales a boost.
There’s an untold number of options out there each claiming to be the solution to all your problems. So I’ve simplified things and focused on three key areas: cart abandonment, personalization and getting a higher ROI from your ad spend.
Implement these tools and you’ll be well on the way to skyrocketing your sales.
Top Ecommerce Tools to Increase Your Store’s Sales
We’ll take a look at how the tools in each area can increase your store’s sales, and run you through the main features, benefits, limitations, and costs of each tool.
There’s no stronger signal of intent to buy than adding an item to your shopping cart. Problem is, a lot of people never purchase what they add to their carts.
Cart abandonment figures are as high as 81.1%, revealing the extent of opportunity when it comes to recovering this lost income.
When you look at the top reasons behind people leaving without checking out, they’re not difficult to fix:
A well-timed email with an offer of free shipping solves the extra costs problem. And implementing a simple fix like this could translate to $260 billion in lost revenue.
Many other issues can be overcome by offering a discount, and the tools below can help you send out offers strategically. But giving away freebies isn’t something you want to be doing when you’re in the business of turning a profit.
Price – from free!
Jumper recently added a cart abandonment feature to the tool.
Whilst it’s a new addition, it’s definitely one of the better thought out on the market.
With Jumper’s free plan you’re able to send a single abandonment message Reminding that huge portion of people who were “just looking” that there was something they liked enough to add to their cart.
With the paid plan, that increases to three messages so you can play around with different message types.
The message copy, images, and buttons are fully customizable to ensure you can maintain brand image.
What’s more, these messages are sent through Messenger so the engagement, click through, and conversion rates are much higher than traditional email.
With Jumper, you also get access to plenty of other Messenger marketing features like broadcasts, automated chatbot checkouts, and loyalty programs.
Price: from $20
Formerly known as Receiptful, Conversio offers a range of ecommerce tools including an automated email tool to cope with cart abandonment. Pre-made email templates make setting up automated cart abandonment emails easy, with integrated coupons and appealing visual elements to maximize conversions.
Here’s what a discount coupon looks like in a recovery email viewed on a mobile device.
The dynamic pricing model increases depending on the number of customers your store has, with the basic package serving stores with up to 500 customers.
Price: from $39 per month
CartStack specializes in providing smart tools to reduce cart abandonment and recover as much revenue as possible when users do abandon. The software goes a step further and collects data on users as they navigate your site. That data can be used to personalize offers and entice users to return and complete their purchases.
Onsite tools like exit-intent pop-ups improve conversions and lead capture, and automated emails and push notifications aim to recover lost business when users do leave items in the cart.
Pricing is based on the number of orders per month, starting at $39 per month for the cart revenue recovery tools and $69 per month for the full suite of onsite and email tools.
Price: $10 per month
Abandon Aid is a Shopify app that can be integrated with other platforms with a little coding. It offers the cart abandonment management tools a small to medium-sized ecommerce store would want, at a simple low price.
The tools are a little more basic than other options on this list but they cover customized emails, a simple revenue recovery results overview, and a dashboard where you can search and sort your abandoned orders to keep track of everything in one place.
If you are able to integrate the app into your site, or if you are already using Shopify, this is a great starter tool to quickly implement your abandoned order recovery strategy.
Price: Customized plans from around $320 per month
Rejoiner provides an email automation dashboard with a focus on cart abandonment as one of its main features. Set up personalized campaigns using customer data, and by customizing the timescale and frequency of the communications to maximize conversions.
Pricing is based on your needs, so you don’t pay for a bunch of features you don’t use.
Price: based on ad spend
AdRoll offers a full ecommerce optimization suite. The ability to send automated, customized cart abandonment emails is just one of its many features. It also allows you to segment customers who have left items in their cart without making a purchase and retarget them through social media or email campaigns.
The advanced features optimize the timing of retargeting efforts to maximize profit. For example, using the data collected to analyze individuals and target those who have a genuine intent to purchase and become a loyal customer, over those who are looking to game the system to get a cheap deal, but might never return.
AdRoll’s pricing model is based on your ad spend and revenue generated. You’ll need to be using some of the other features of the platform to be getting a decent ROI from your spend, but if you already use the service, it is a great option for your cart abandonment efforts too.
Price: Free up to 2000 subscribers; premium plans from $18 per month
Push Crew specializes in re-engaging visitors via browser push notifications. The main benefit of push notifications is the immediacy of their impact. Triggered campaigns allow you to target users at specific times: after they have browsed or searched for an item, and after abandoning an item in the cart.
Insider claim a 25% click through rate and 15% increase in conversion rates on average using browser push notifications.
They are undoubtedly effective for search and browse recovery but, for some users, a reminder email a few days down the line will be more effective for cart recovery. If, for example, they didn’t have a payment method to hand or were waiting to do some more research, an immediate notification would not do any good.
However, using push notifications in a smart way, to stop users abandoning in the first place is an effective way to boost sales. Push Crew has segmentation tools to help you target messages to the right people at the right time.
Ecommerce brands are seeing huge results with personalization.
Customers now expect it, so much so that a recent Accenture report found that 65% of consumers are more likely to buy from companies who remember them and provide relevant offers.
What’s more, 68% of these users are happy to share their data in exchange for a personalized experience.
It’s vital to get personalization right. Being creepy and revealing too much information, or simply getting the targeting wrong and offering irrelevant deals, will have the opposite effect than intended.
Segmentation is all important to effective personalization and these tools all offer some form of segmentation. Most use advanced machine-learning to analyze big data and utilize the insights to deliver personalized content across broad demographics like gender and age, as well as at the individual level using user’s name, brand preference, and purchase history.
Let’s take a look at the best tools available.
Price: From $950/month
At the top of the pile is Notso, offering a full suite of ecommerce personalization tools for medium-sized brands to large enterprises. Using sophisticated AI to analyze customer preferences and behaviors, it offers smart segmentation, real-time automated individual recommendations, and personalized content across platforms for desktop and mobile devices.
The most basic package includes onsite product recommendations and pop-ups, Facebook and Instagram ad personalization, and personalized emails, while the more expensive packages ($2000-$3000+ per month) including advanced segmentation and data insights, and increasing levels of consultation and priority support.
Price: By quote (mid-range)
Opt-in Monster allows you to create custom exit pop-ups and floating headers to promote deals or flash sales, all of which can be personalized with your customer’s name or other personal information.
It offers a WordPress plugin for easy implementation on your WordPress site as well as a Shopify app so you can easily implement pop-ups on your Shopify store too.
Opt-in Monster is easy to implement in the sense that it doesn’t require any coding and provides templates, but to get forms how you really want them to look with your own branding takes a little time and patience.
Price: By quote (high-end)
Monetate offers a range of tools to personalize ecommerce campaigns right down to the individual level, based on big data insights including user demographics, location, brand affinity, and behavior.
One of the most advanced tools is automated segment discovery which uses AI to help you segment your audience easily in the most effective way.
Monetate also offers comprehensive A/B split testing, iteration, and optimization, and AI-driven personalized product recommendations to individual users.
Price: by quote (mid to high-end)
Optimizely specializes in increasing conversions and sales with A/B split and multivariant testing and optimization, billing itself as the “world’s best experimentation platform”. There are plans for web optimization and more expensive product optimization plans for developers. For most ecommerce purposes, the web plans for marketing teams will suffice.
The main benefits of Optmizely are the speed at which you can get results from your testing. The visual editor allows you to set up tests variations in your copy, placement of elements, and changes in visuals intuitively and fast.
If you have a decent amount of traffic, the real-time optimization tools allow you to very quickly gain insights, make changes and see the results so you can adapt and refine your campaigns at pace.
Higher ROI from Ad Campaigns
If you’re spending money on ads to drive traffic to your ecommerce store, you want to make sure every dollar spent is providing value and boosting your bottom line.
There are a bunch of tools available to make sure you get the most from your ads. The tools we are looking at here are specifically designed to boost sales for ecommerce stores.
Price: from free (with a 1.5% per sale price) or $97 per month (start with a free trial)
Jumper is a unique tool which solves a giant problem for ecommerce brands: bridging the gap between increased user engagement with brands on social media and the difficulty purchasing on social platforms.
The software is checkout-focused and specifically designed to streamline the path to purchase from social media and chat services. Minimizing the need to open apps or register for multiple accounts means Jumper improves conversions and increases sales.
Jumper offers flexible payment plans. You can start by paying a percentage of your revenue and then move to a fixed monthly fee depending on your needs. Grab your free account to try out Jumper today.
Price: a percentage of revenue – TBD
A brand new native tool from Instagram, launched in March 2019, is getting ecommerce store owners excited. Instagram Checkout attempts to solve the problem discussed above for brands on Instagram by allowing users to purchase items within the app.
Although currently in closed beta for certain high profile brands, the feature is destined to be rolled out to everyone.
Using Paypal as the payment system, users click on a ‘Buy Now’ button and check out inside the app, stripping away the usual barriers to purchase – switching apps, multiple logins, and security concerns.
The price has yet to be set but it will be a percentage of revenue from sales. Instagram Checkout is set to be a game-changing feature so watch this space.
If you want to learn a little more about Insta checkouts, check out our breakdown here.
Price – Depends on your ad budget
Facebook’s native ad creation and management tool deserves a mention. For beginners, it walks you through the targeting, creation, and proliferation of your campaigns.
For more advanced users, Facebook IQ offers a broad range of insights about users’ behavior while the Advertising Insights feature specifically focuses on improving the effectiveness of your ads. This free tool is an excellent source of information to help optimize your Facebook ads to increase your sales.
Facebook Ads is ideal if you are concentrating your efforts on Facebook, but there are other tools you should consider if you’re running campaigns across platforms that will offer better efficiency and convenience for a price. Let’s take a look.
Price: from $49 per month
Hootsuite’s Ad Espresso platform lets you create, manage, and analyze ad campaigns across Facebook, Instagram, and Google from one place. The platform supports dynamic ads which are fairly easy to set up with a simple editor tool.
The real value comes from the optimization tool which allows you to automate the setting of campaign budgets – pausing under-performing ads and boosting those that are performing well.
Using the reporting tools, you can go back and optimize your ads to maximize sales and ensure you are achieving a good ROI from your efforts.
Pricing ranges from the cheapest option for low ad spend right up to the enterprise level with more support and customization as you scale up. All the plans can be trialed free for 14 days.
Price: $199 per month
AdStage, specifically designed for paid marketers, consolidates all your campaign data from online and offline sources into one platform. It’s an effective tool for analyzing and improving your ad campaigns from one dashboard.
One of the most advanced features automatically rotates and refreshes ads based on their performance to ensure the most, and the most appropriate, eyeballs are on your content at the right time. It supports ad scheduling and budget scheduling to make the process more efficient.
The pricing structure allows for scaling with a range of plans for small teams up to large enterprises based on ad spend. The basic packages include unlimited dashboards and accounts while the higher-end plans also come with ongoing training and support.
Grab these Tools to Grow Your Store Today
There’s no time like the present. The best way to increase your sales is to take action right now, and most of the tools mentioned here offer a free trial to get you started.
Why not sign-up for an account and make a start? You can always adapt and refine your efforts as you go.
Here are a few takeaways to think about:
- Sign-up for a Jumper account to reduce cart abandonment and increase sales
- Use customer data to inform your approach, timing is crucial
- Use a multi-channel approach – recovery emails, pop-ups, banners, and push notifications
- Getting the segmentation right can reap you massive rewards
- Test and optimize using the tools above for the best results
Higher ROI from ad spend:
- Native apps are a good choice if you are using one or two platforms
- Multi-platform tools justify their costs for a broader approach
- A frictionless path to checkout is key to increasing sales
Now, go get ‘em.