You want to encourage repeat business.
It’s cheaper to keep customers coming back, they spend more money, and it’s easier to sell to them.
One of the most effective ways to get customers coming back is through the use of a loyalty program.
Loyalty programs are everywhere.
You’ve seen it at your favorite restaurant. You carry loyalty stamp cards in your wallet. You’ve downloaded that app to collect points and redeem rewards.
With an ecommerce store, you clearly can’t give out physical loyalty cards anymore.
Fortunately, there are loyalty program tools and software that can give your ecommerce brand a competitive edge.
The challenge, however, lies in deciding which tool best matches your need to attract customers to stay loyal to your ecommerce store.
How Can A Loyalty Program Help Your Ecommerce Business?
Loyalty programs are definitely worth it.
Time and time again statistics have proven how repeat customers are great for any business – especially for ecommerce brands.
- New customers cost 5X more than repeat customers so clearly you’re saving money and increasing profitability when your customers are loyal to you
- Loyalty programs entice people to sign up and encourage them to return to continue receiving benefits
- Loyalty programs help to build trust – customers are more prone to trying out new products or services that you offer
- If successful, loyal customers will also help to bring in new customers through word-of-mouth recommendation and will participate in referral programs willingly
In order for you to gain all these advantages though, you’ll need a loyalty program that’s fail-safe.
Loyalty programs should be easy to use. If it requires your customer to think too much or is difficult to understand, chances are you’ll lose out on gaining their loyalty. When building a loyalty program, keep in mind the ultimate goal of benefiting the customer.
Fortunately, you don’t have to crack your head or design a loyalty program from scratch.
There are many different loyalty programs to choose from. Most will help you rake in the cash in no time at all.
But which one is best for your brand?
We’ve lined up some options for you to consider.
Top 11 Loyalty Programs for Ecommerce Brands
- Jumper.Ai
- Dealyze
- Open Loyalty
- Smile.Io
- Kangaroo Rewards
- Loyalty Lion
- Marsello
- Swell by Yotpo
- Capillary
- Talon.One
- ReferralCandy
1. Jumper.ai
Program Details – Point based loyalty program, all-in-one dashboard, multiple integrations
Pricing – Starts from $97 / Month
When it comes to setting up an easy but reliable loyalty program, Jumper is a great choice.
Jumper’s all-inclusive dashboard will allow you to quickly handle various aspects of your sales processes, including;
- Setting up a chatbot
- Pushing campaigns to various social networks
- Manage order fulfilment
- Retarget your customers with a built in CRM
- Manage cart abandonment
- And run your loyalty program
Having everything in one dashboard makes managing different areas of your business super easy.
Jumper’s loyalty program is a point based program. You’re able to add a point value to every dollar spent (e.g $1 = 1 point) and set thresholds for products (e.g 100 points = one free item from column A).
This point system works like a charm. It’s straightforward yet entices people to keep collecting points to earn their rewards.
2. Dealyze
Program Details – Deal and point based loyalty program, online + offline setup, referral programs
Pricing – Starts from $129 / Month
Dealyze offers a loyalty program that bridges the gap between your brick and mortar and digital store.
Dealyze focuses on various types of connections and promotion points. From giving customers the choice to sign up upon their purchase at your physical store or via your ecommerce website, this multi-point contact works great for bigger brands.
Customers can also receive deals and details about their loyalty rewards via SMS or email. Dealyze automates the sending of these messages according to different customer groups so you don’t have to manually send them out.
But just having the ability to run loyalty programs is ineffective unless you know if it’s working. And Dealyze understands this. With their analytics dashboards, you can track how your rewards are performing.
3. Open Loyalty
Program details – Multiple loyalty programs, dedicated loyalty app, online + offline setup
Pricing – Available upon request
If your ecommerce brand spreads across multiple channels and locations, then Open Loyalty might be the solution to all your customer loyalty program needs.
Offering various dashboards – or what they refer to as “Cockpits” – Open Loyalty develops customized loyalty programs for your ecommerce brand to connect to various platforms or external systems.
Open Loyalty builds cockpits with customer management features for different segments that you can cater to. You can add specific rules for the reward points that customers can collect and at which tiers they can redeem them.
You can also create a loyalty “membership” dashboard for your customers where they can track their rewards on your ecommerce website.
4. Smile.Io
Program Details – Comprehensive reward system, customizable, ecommerce tool integrations
Pricing – Starts from $49 / Month
Smile.io helps you build different types of loyalty programs to turn your one-off customers into lifelong ones.
This comprehensive loyalty software allows you to design the user experience and interact with each member accordingly. The people behind Smile.Io know how important it is to engage with customers to encourage them to return and remain loyal. And all of their features revolve around this concept to get the best results from the loyalty program experience.
The tool can also be integrated with your Shopify store. Take the extra step of using Smile.Io’s coupon system to reward your customers directly on Shopify.
5. Kangaroo Rewards
Program details – Multiple reward types, online + offline setup, performance focused
Pricing – Starts from $149 / Month
The people at Kangaroo Rewards know how quickly you need to capture your customer’s attention to get them to join your loyalty program.
This easy platform helps you manage your loyal customers and retain them via features that have been created for full effectiveness. From getting customers to set up their accounts to sending them targeted messages, Kangaroo Rewards have thought their loyalty program tool through.
You can apply your Kangaroo Rewards feature to multiple branches and sites while allowing your customers to participate in different reward-generating features such as referrals or social media sharing.
6. Loyalty Lion
Program details – Multiple reward types, customizable, multiple app integration
Pricing – Starts from $159 / Month
If you’re a numbers person, then the Loyalty Lion tool is great for you to run your loyalty program.
Loyalty Lion allows your customers to collect points for different types of activities, at different tiers. It also allows you to constantly engage with your visitors – keeping them informed and notified of the rewards they can receive simply by completing a transaction.
But Loyalty Lion doesn’t stop there. It also lets you reward customers for referring a friend, leaving a review, and for engaging in your social media content.
7. Marsello
Program details – Multiple reward types, online + offline integration, customizable
Pricing – Starts from $49 / Month
Taking loyalty programs to another level, the Marsello platform is made to engaged with customers in a targeted and personalized manner.
One of the segments they focus on is that of high-revenue generating loyal customers. Their automatic loyalty and referral program motivates customers to earn points that they can redeem via spending or sharing. It also offers exclusive rewards for regular customers that fall in the VIP category.
Aside from loyalty programs, Marsello also offers customization of email marketing templates to specific segments to suit customer needs. This helps to separate the loyal from the new customers so you can send different messages to capture different interests.
8. Swell by Yotpo
Program details – Tier based loyalty program, multiple campaigns, customized designs
Pricing – Available upon request
Swell by Yotpo boasts up to 900% delivery on ROI for customers who have signed up with them.
Their multi-tiered loyalty and referral function is a comprehensive answer to your loyalty program needs. Aside from allowing you to run multiple campaigns, it also provides you with the ability to integrate your loyalty program across multiple channels.
And they don’t stop there. You can offer your customer flexible rewards for referring their friends, plus capture emails from site visitors to promote future rewards and marketing messages to them.
Yotpo has clearly thought of everything you need to engage your customers and increase your customer life-time value (LTV).
9. Capillary
Program details – Tier-based and event-based reward types, multiple channels
Pricing – Available upon request
Capillary’s Loyalty+ solution defines itself as an omnichannel loyalty program software. With their mobile loyalty program, customers can engage with your brand from anywhere.
Loyalty+ prides itself in providing instant rewards for your customers, regardless of which tier they fall in. To entice your customers to join your loyalty program and to keep coming back, the tool also allows event-based triggers that reward customers at specific instances in their purchasing journey.
With their advance dashboard, you can review the overall health of your loyalty campaign plus how your program is performing as a whole, too!
10. Talon.One
Program details – Customizable reward types, effortless API integration, scalable
Pricing – Available upon request
Want to play around with all sorts of loyalty program rules? Talon.One has got you covered.
The Talon.One software is a platform where an API developer can have a field day with. The tool allows you to set different rules that you want for your customers. From creating options like rewarding for every nth purchase to getting a discount for every $X amount spent, Talon.One understands the flexibility ecommerce brands need to tailor to different audience segments.
If you or your team is willing to put your IT caps on and get cracking, then Talon.One’s Loyalty API tool is perfect for engaging loyal customers through triggered promotions and rewards.
11. ReferralCandy
Program details – Rewards based on referrals, multiple app integration, customizable
Pricing – Starts from $49 / Month
We know ReferralCandy as the tool to help drive growth through referral programs – but how does this fit into our plan to improve loyalty?
It all boils down to this: if your customers are not happy with what you offer, they don’t turn loyal, and if they’re not loyal, they’re not going to advocate your brand to others.
And for a loyal customer to bring it another loyal customer, a referral program that rewards them is essential. With ReferralCandy, your loyal supporters stay loyal and continue to patronize your ecommerce brand through rewards they receive once they refer their friends.
Referral isn’t always separate from loyalty programs, as you can see with other tools. But ReferralCandy does referral programs for loyal customers best. You can choose the types of rewards you’d like to offer your customers, and then all you have to do is sit back and watch your sales grow!
Your Strategy to a Successful Loyalty Program: Don’t Forget Data
With all these loyalty programs, tools and software available in the market, it’s not difficult for you to maintain the momentum of pleasing your loyal customers.
But how do you know which loyalty program works best for your customers? How are you differentiating what you offer versus what your competitors offer?
The answer lies in the data.
Regardless of the tool you choose to work with, ensure that you are offering your customers what they want. And the only way you can truly know if your loyalty program is working or not is through data and analysis.
The right reward for your customer must be decided based on an understanding of what they are actually looking for. Pay attention to their shopping decision process and when and where to target your loyalty messages and rewards to them – this is key to bringing them back for their second, third, and more purchase.
Did you know? You can measure your effectiveness of your loyalty programs by customer retention rates, customer churn, Net Promoter Score® or a customer effort score.
Loyalty programs are a long-term commitment and not a short-term game.
Stay focused on offering the most opted for rewards to entice your customers to keep coming back and to share their positive experiences with their friends, too.