You update your Instagram telling your users of the latest, greatest product you have on offer.
Out of every 100 people who see it, 11 buy right then and there.
44 of the remainder head to your store later in the day/week to pick up their own.
That’s 55 sales out of every 100 people who see the post.
Not bad, right?
According to Statista, that’s exactly what you can expect when promoting products through your brand’s social accounts.
Social media has become a powerful place to increase brand awareness and turn casual social media users into loyal customers.
However, the problem comes because this isn’t really news anymore. Everyone knows how good social is at driving revenue.
And the main challenge you’ll face is thanks to social media itself.
Unlike in physical stores, where you’re lucky to have the majority of your potential customer’s attention, social media is a battlefield for even a fraction of user’s attention.
They scroll through their social feeds until something makes them stop—and that’s difficult. A good example of that is Facebook, where users spend an average of 1.7 seconds with any piece of mobile content and 2.5 seconds on desktop.
In other words, social commerce is a blessing and a challenge.
The Need For Easy, Frictionless Shopping Experiences
One of the big predictions for retail in 2018 was that brands are going to double down on the customer experience.
This involves personalized, relationship-building approach to selling online. Being customer-centric is taking over the standard product-centric way of acquiring new customers.
In other words, offering the best deals is no longer a sustainable strategy.
Great customer experiences are crucial to increasing sales.
According to the Economist, 71% of consumers said their typical response to a bad experience is to stop doing business with that brand altogether.
A bad shopping experience is no longer limited to unexpectedly high shipping prices or negative customer support events. It now involves any potential touchpoint between the customer and the brand—even those as simple as filling out a form to complete a purchase.
This is the problem frictionless shopping solves.
Frictionless shopping is about selling in a way that’s instant and simple, adding value, and giving full control to the customer. It happens on a platform and device that they want and doesn’t require them to wait or switch their environments.
And the key benefit? More sales thanks to fewer hurdles for your customers.
Your (Potential) Customers Shop Everywhere, Not Where You Want Them To
A study by BigCommerce uncovered insights on where and how consumers shop that you can reference and put into practice based on the age of your target audience.
Here’s one of the most interesting graphs from the study:
As it turns out, Gen Z (age 18-21) spends two to three times more shopping on social channels than the average consumer. Instagram and Snapchat shopping are their preferred channels. Gen X (ages 28-53) prefer Facebook shopping.
Here are some further insights, summed up by BigCommerce:
- Only 9.6% of Gen Z reports buying items in a physical store –– considerably less than their older generations (Millennials at 31.04%, Gen X at 27.5%, and Baby Boomers at 31.9% respectively).
- Gen Z also spends little on products they find from Facebook –– 11.8% compared to Millennials at 29.39%, Gen X at 34.21% and Baby Boomers at 24.56%.
- Both Millennials and Gen Z spend the majority of their shopping dollars on products they find on Instagram and Snapchat.
You will win customers when you show up consistently on channels they already spend their time on and make it easy for them to shop there.
And not just that—you will increase the return on your investment by as much as 53% if you’re strategic about managing your customer’s shopping journey.
The question is, how can you create a simple, strategic, and frictionless social media purchase journey?
Enter jumper: Your Perfect Tool to Automate Social Media Checkout
Are you convinced providing a 360° social media experience for customers is the way forward?
If your answer is yes, you’re in the right place.
With jumper, you can create shoppable posts and automated messaging that guides your customers through the sale essentially anywhere on the internet.
Integrations with your social platforms are simple and there’s no coding required. And the best news of all? You’ll never feel like you’re pushing sales and promotions down your followers’ throats—instead, you’ll have the power to turn your most valuable conversations and comments into sales.
Here’s how it works:
- In your jumper dashboard, you add any products you want to sell on social media and through messaging
- You identify a specific hashtag you want to use for each of these products
- You create content such as videos and images across your platforms that showcase your products in the best light possible—in real-life
- Your followers comment a hashtag below the post or click a unique jumper link, and they’re taken directly through an automated checkout sequence—simply, quickly, and effortlessly
Create your jumper account (it takes 5 minutes tops—we timed it!) and test these features and possibilities yourself as we go through the strategies to put jumper into practice.
If you’ve ever struggled with selling on social media in general, these are an easy place to start!
How to sell with Facebook
Facebook is becoming more and more tough to crack for brands. Each new algorithm update seems to make it harder to gain any organic reach with organic Facebook Page posts.
In fact, the January 2018 update sent social media marketers into a full panic mode. This update announced that Facebook will prioritize content from personal network and only those posts from brands and publishers that spark meaningful engagement.
This was reflected almost immediately on top 500 brands by engagement and fans:
If you were among those that panicked, you’re in the right place.
First, here are some things that are still efficient when it comes to organic Facebook presence:
Try changing up your posting frequency or posting less. The social media team at Buffer took this to the test and noticed that their reach increased when they posted less frequently because they only focused on posts that both entertain and educate their audience. This also increased their post engagement.
Play around with various types of visuals. From images to live video to pre-recorded video and GIFs, there are many ways to cover the same topic. Think about the type of audience that buys your products and identify how they like to consume their content.
For example: busy moms will probably enjoy short, 1-minute Facebook videos that quickly break down the tips you’re offering, but someone who is daily commuting to their workplace and starting a new project might love a 20-minute live video of a full product walkthrough.
Use real-life applications to spark engagement and ask questions. Just as Facebook announced, meaningful interactions are what matters on the platform. Instead of simply pushing your products, showcase the real-life situations of your customers and supporters where your products—and your brand—play an important role.
Showcase these to help your audience solve their burning challenges and questions, and engagement through comments and shares will come naturally.
Once you’ve nailed the type of content you’ll use to talk about your products, here’s how you can use jumper to turn this engagement into sales.
From your jumper dashboard, click Sales channels > Facebook.
On the next screen, click Connect to integrate your jumper account with your Facebook page.
You’ll see a pop-up window from Facebook to log into your account. After that, you’ll be able to select your Facebook page by clicking Connect next to it, and you’re done!
Next, hop into Products > Add new and create the product you want to promote on your Facebook page.
Product setup in jumper is super simple—add your product name, the hashtag you want to use when selling it, price, weight, stock, and any variation details. Don’t forget to upload your product image, too.
When you’re happy with your product, hit Save product.
From here, you can share your product on your Facebook page in two ways.
- From your jumper dashboard (text only)
Head to the Manage products option in your menu. Then, click the purple Share icon next to your product, after which you can select the Facebook icon.
From here, click Share as post and rewrite the post message to reflect your brand style and tone (make sure you keep the hashtag directions in).
Once you click Share, your post will show up as a text post on your Facebook page!
- From your Facebook page (text or visual)
On your Facebook page, upload your video, image, or GIF, and write a post that features your product and directs your audience to comment the specific hashtag to purchase it.
Here’s an example from our demo Facebook page:
And simple as that, you’re ready to sell on Facebook with the help of an automated jumper checkout.
How to sell from conversations on Instagram, Twitter, and more
Our favorite thing about social commerce? The social part of it.
Real-time, human, genuine connections with your current and potential customers can skyrocket your ecommerce business.
If you make it easy for your customers to repeatedly purchase from you, you’ll retain them for longer, too. In fact, 74% of people are likely to switch brands if they find the purchase process too difficult.
In other words, helping people to buy from you without friction and jumping through hoops won’t just increase your revenue—it will result in happier customers, too.
Your next sale might come from:
- A public Twitter conversation
- A Twitter direct message
- An Instagram direct message that happened because someone tagged you in their story
- Your Instagram post
- A Facebook group conversation
Here is how you can use jumper to enable simple purchases from these interactions.
Your jumper account enables you to share a link that turns into an instant, automated checkout process.
These links work perfectly for some of the situations we just listed that aren’t enabled through an integration like the earlier Facebook example, or the YouTube integration in the next section.
To generate these links, go to Sales channels > Instagram in your jumper dashboard.
At the top of your screen, you’ll see these tabs:
- Sharing links, which fires up a distraction-free checkout process in a browser
- Messenger Link, ideal for Instagram bio or DM as it takes the user into Facebook Messenger and guides them through automated checkout
Grab the link you need by clicking the share button in the Copy link column.
All you need to do next is look for an interaction that can easily be turned into a sale. These might look something like…
- A response to your Instagram story with a question about a different color or size
- A question on Twitter about a product coming back in stock
- A tweet that is asking for an alternative to [your competitor’s product]
- An enthusiastic comment on your customer’s Instagram post about your product that says “Where do I get this for myself?”
The key is to always keep track of the conversations that are happening about the type of products you’re selling and the problems they’re solving.
Make sure you’re monitoring your comments, direct messages, most popular industry hashtags, and your competitors’ activity on social media to be able to promptly react to these events.
How to sell with YouTube
Let’s do the bad news first: Every 30 seconds, there’s about 200 hours of video content uploaded to YouTube.
Standing out in that much content feels like mission impossible.
However, here’s where it gets better: YouTube has almost 2 billion monthly users, so your audience is most likely active on the platform.
Furthermore, the impact of the platform on shopping is huge. In fact, 68% of YouTube users watched it to help make a purchase decision.
The effort can definitely pay off.
Fresh data reveals that over 90% of shoppers say they’ve even discovered new products and brands on YouTube, and influencer marketing has likely been a massive accelerator of that shift. Video helps us discover and learn about products from people who use it in their everyday life.
If you’re feeling stuck when it comes to ideas for your YouTube channel, these are a good place to start:
- Do a basic product demo/walkthrough
- Share top tips on using the product
- Show some not-so-obvious ways to benefit from the product
- Showcase the product in real life, with real customers
- Answer frequently asked questions
- Conduct an interview with someone who had great success with your products
When you create videos that make your viewers want to buy it, make sure it’s easy for them to do so—with jumper.
Just like you did earlier with Facebook, hop over to Sales channels > YouTube from your jumper dashboard.
On the next screen, click Connect and follow the standard Google account verification process.
The next screen should look like this, which is a confirmation of a successfully integrated YouTube channel with your jumper account:
The final step is adding your product hashtags to your videos. On that same screen, click the Link #hashtag to video tab.
This is where you’ll see products you’ve created so far (you can always add more by clicking the Products > Add new option on the menu).
First, click the Link to video button next to the product you want to add to your video:
Next, you’ll be able to click on the video you want to add your product hashtag to. We’ll remind you to include a call-to-action in your video—feel free to copy this example and adjust it to your own video description style:
Once you’ve hit Submit, you’ll see a confirmation that your video is now connected to your product in jumper.
Head over to your video to add the relevant call-to-action to your description, and you’re ready to sell your products quickly and effortlessly on your YouTube channel!
Get Started Before Your Competitors Figure This Out
Selling on social media can feel like a far-fetched strategy that’s difficult to measure, but that no longer has to be the case.
The good news is that the majority of your competitors still isn’t focusing on turning their social presence and conversations into direct sales. They still see it as just a brand awareness strategy.
By taking jumper for a test drive, you can get ahead quickly and find the channel that gives you the best return on your investment.
The best part is that once you’ve set up your products and your checkout sequences, more sales won’t mean more work for you… Just more money in your account.
If you haven’t, sign up here to try jumper out. Setting up is risk-free and (almost too) easy!