Richard Fletcher shares with Andrew how in his real life as a dating coach he applied the same principles and skills to built out a highly addictive and successful Facebook group called “The Magic Sauce”. If you want to know the how to start a Facebook group and create engaging content for that group you’re going to want to hear what Richard has to say.
Andrew: Hey guys this Andrew with jumper and I’m here with Richard today of magic sauce as awesome group I don’t know if you’ve ever checked out his group on Facebook but no rich I came across your group somehow and it’s got really valuable content in there and I’m so happy to have you on on the webinar here to just go over find out a little bit about you magic sauce is all about and then maybe you can get some of the audience and tips on the right ways to go into groups and try and talk to people in there and not become Jones bitchy and things like that kind of stuff because I did see a couple of your video on there I was really funny I really enjoyed that one and they would go over that kind of stuff so why don’t you give the the audience a little bit of background about you and how you got into this and what’s magic sauce all about.
Richard: Sure okay well thanks for inviting me on Andrew so my background is not in business coaching at all. I’m actually a dating coach and we do enough about four years specifically I kind of position myself against CPU a community and the other guys handing out all of the pickle advice and the tricks and all that and I’m just like, “here’s how to meet your ideal woman cause still be yourself but actually give actionable practical stuff for what be yourself means and has to be the most attractive version of yourself”, so you can still be authentic but actually get the kind of people you want in your life I said it be yourself and have no one so I went down a long road with that refine my message in there and rebranding and then rebranding again and I’m rerunning again until I actually hit my target market with something that was like oh that’s interesting and that took ages because it’s a really really competitive market a lot of the guys are very very cynical because they bought all the PUA products to say you know never be rejected again and all that kind of stuff and they’ve been burned because it doesn’t work and that pissed off its home so they’re like when they see a new message from a guy who’s like hey I’ll show you how to do this instead okay here’s another scam artists don’t hear from you and they leave horrible comments on your Facebook feed and they report you and you get banned from Facebook advertising which is what happened to me so you have to learn way of getting to these people so the process of going through this of finding my own magic sauce the magic sauce being what is it that defines you against your competitors so pretty much any marketplace you enter online these days even if it’s like dog training there’s so much competition isn’t there yeah loads doesn’t matter what you go into and if you or something like a business coach you can’t just unless you’re like a huge name like Amy Porterfield or you’re like digital marketer or Eben pagan all those people unless you’ve already got the name there you’re gonna struggle to be noticed because you’re just another business coach in a sea of business coaches so the magic sauce is all about helping people find well what is their specific thing that they can do where people got all bus interesting I need this and it’s different to everything I’ve seen before.
Andrew: Right so really kind of finding that blue ocean where you can you know swim where there’s not a bloody shark fest going on it’s that kind of the trick I guess
Richard: Yeah yeah at least uh if it was a short fresco and on the reefs Engle your competitor is not you
Andrew: Well that’s a that’s an interesting thing, so have you found that that switch from being like on the dating side things to business correlates fairly well to everybody everybody’s neat I guess for somebody.
Richard: I mean I don’t I don’t know if I can help everybody because these loads of different kind of people but I have found that every person I’ve talked to so far there has been a thing that they can do where they can separate themselves from a crowd because generally a lot of people who are their business coaches a lot of the people who really struggle this I like the feeling base coaches the people who provide a transformation of some description or help you make a spiritual change they don’t tend to position themselves very well or they feel bad about marketing about selling and they tend not to do as well as the results so often well often they’re very very good coaches they’re very good at what they do then get really good results they’re just not good at marketing themselves so great once we can get like an angle firms like okay this is it and this is what I work on this is my specialty my magic sauce quite easy to get the customers in so I found for most people it’s it’s been quite easy to find I don’t know if you saw it I posted a video on my group on Friday where help song called a bee who’s a business coach find her magic sauce not talk I was like.
Andrew: Yeah she was she the accountant person or was that somebody else?
Richard: Yeah well she used to be an accountant but right now business coach and she can say I’m a business coach so we have to drill down till we got to the point right that magic sauce actually was
Andrew: Right right right and that process takes quite a bit of timing because most people I guess really don’t break down there they I think they get themselves at a top level and they don’t drill down so I mean like what are those types of steps to get those people to think granular like how do you get them to think that that low a real America down from step by step?
Richard: I mean if someone it’s almost to watch that video we can cook them they can join my group and it’s on there I don’t find it just tag me you know send you a link to it but, I find it easy and like I don’t have a step-by-step guide any woman if I know magic sauce I might create one one day but really is I’m asking you if I was doing it now untrue I would ask you questions along the lines of okay we’ll tell me bit about your business then you say well my business coach okay well what kind of results you get okay well I hope people overcome limiting beliefs and helmets okay well do you have an example of a great result you had or I’ve been drilling down to like what great result you’ve had the things you enjoy doing the things you’re really good at and then seeing okay what are your competitors doing well if your competitors or business coaches for example with Abee, end your finalist she was really good at helping people overcome limiting beliefs man especially the limiting beliefs that they don’t know they have right now right so I said well why don’t you position yourself as the if you like the hidden limiting belief coach the coach who finds your limiting beliefs that you don’t even know are there but stopping you achieving what you want to achieving what you want in business maybe stopping you getting the relationships you want maybe stopping you be hell for all kinds of stuff because when you on unpick those limiting beliefs it’s like cancer and once you cut it out everything else suddenly fixes itself often right oh that’s the way we’re positioning yourself and you can see how powerful Life is versus coach.
Andrew: Right for sure for sure yeah I definitely in the group that the in the you know the medics house group where where do you kind of find like people like the conversations are going in there you know there is it all over the place or do you find like a vast majority 80/20 kind of rule people are just wanting help with this or they’re wanting you know solutions to that I mean.
Richard: Ummm, it’s a tricky one us as a group owner and I’m sure anyone who’s got a group listen to this can understand this you don’t want to stifle your own group and say you can’t talk rubbish you can’t talk about this and be like some you know authoritarian figure and then that people are too scared to post well you want to try and keep it’s right I don’t want it to be just another business group where people are like talking about Facebook ad tactics but I don’t stop people so mainly I try to keep it on track but the conversations do go off of it so yeah, to be honest, something I’m still working out my cell phone.
Andrew: And you’ve had the roof for how long now.
Richard: Only four weeks four weeks to do.
Andrew: Okay okay great so it’s pretty pretty new but yeah see yeah
Richard: I already found out about it like six hundred and twenty members or swimming today.
Andrew: Yeah that’s awesome yeah I mean in the vision the idea just behind the group really was just really to help you just to share your knowledge and then try and take that out to other people and you seem to be resonating with people’s desires to have you know a good I guess business coach in a sense of a life coach or however it is
Richard: Well I kind of found it by accident really, it was maybe I’m six months ago I was in one of your big groups online in one of the business, you wanna be online business coaching groups and so I’ll just such at home bored one day, we’re nothing to do on my own I was like, I’m gonna start a thread helping people about but, I started a thread this or ranting against the elevator pitch Saints a waste of time now, Walter went down the wrong way then so no threat of sort of runs the ANC elevator pitch the way people use the elevator pitch you know the I help people do X Y Z so they can aid Randy I’ve sort of Branson against us say it’s a waste of time the way people do it now and then a lot of people commented back what some people are like well why don’t you help with our pitch set if you think you’re so great, Mr. critical you know next, Dale’s like okay, misuse a thread to help people with our elevator pitch and I’ve got like 300 responses and like loads of data in there where I was actually, I hope people are here and then a bit later I did another thread arms of an L sort of ha finding help people help me find people find their magic source or voted caught in magic source and I was like a few weeks ago where again it was over like a another boring Wednesday well say okay what am I gonna do today I’ll just start group to see what happens no plans other than that and then suddenly here we are today.
Andrew: Right, so how did you so you sir the group and how did members and how do people start finding out about it did you how did you let people know about it like chased down that road?
Richard: Okay well this method I’m using is not necessarily and also word you can argue about the level of how ethical it is so let’s just keep it between you and be it was twenty thousand so well first of all, I went through my friend list cuz I don’t about you I get loads of marketers friend requests to me all the time and added me so I went through every one of those and I had a message that essentially said do you want to join my crew but a little more persuasive or not and I sent it to all those people that maybe that groove a group to maybe 50 people so on the first day right I went through other people’s groups I first went through that my my threads that I did beforehand in the other groups and was like message all the people involved in that and then I was like well it seems to work I’ll just message people over groups and I scrolled down of a group so I was like okay this person is asking a question so I’ll send them a message hey I know you trust a question on this if you ask you in my group will try and give you a decent answer come join here or if someone made a good poster say hey I liked you post on it John did you post in my group we appreciate this kind of stuff and I just go and try and find people I like the look of or ping Lezyne please if someone posted an absolute load of rubbish maybe someone post this I can completely broken English I don’t invite them I don’t people actually I think you’re gonna contribute alright and what I’m trying to Wayne to do is have a nice mix of people who post off versus people who ask questions and people and then you kind of a great little ecosystem going
Andrew: Yeah, because that’s the biggest problem I think with groups when people start them it’s the chicken or the egg right so you’ll keep pushing our content but they’re all like sitting on the bench not saying anything. Like ‘hello’
Richard: I’ve had groups in the past where I’ve tried doing this and you-you spend like two hours writing this content Polk’s I’m like editing it and getting it perfect I’m gonna change this word for that words is sorry and then like you get one like if you look here it’s a bit demoralizing isn’t it right
Andrew: Yeah it is, it is that’s for sure
Richard: So one thing I did it’s only in retrospect I see I see this word but as those inviting people a lot of times people would message me back and go oh thanks for thinking of me yeah I’d like to join him so better I’ll send a message back going great you’re in feel free to write an intro post if you like, so not mandating you’ve got a right into a pocket oh yeah will so then they write an intro post, and the key thing is I reward them for doing what I want what I want them to do which is engaging the group so I hit the like button to give them like what tiny dopamine to unlike my prey are then, I make a comment back and I’ll try and be just say you know I’m the coach who does X Y Z, I’ll ask him about that or say oh that sounds good how long have you doing that for, if they ask you a specific question, I’ll try and give a really really good answer that way people I got rewarded for this especially if it’s someone who asked a question another group and in that other big group it’s supposed to be such a great group they didn’t get a great answer which they often don’t get come to my group and I get exactly what they want they are now loyal member of my group and they’re not going anywhere
Andrew: Right yeah so the funny thing is which are with with what you did what you talked about and there was that a whole post that you guys that you did about introducing yourself to the group right so why don’t you, and I love that I mean it was why don’t you take a cross you know tell us a little bit about like the best way when you’re joining a group your group any group what you should and shouldn’t do because if you haven’t seen it on enriches group use you gotta join us group to see if it’s really great but but maybe you can summarize in tell us little about it
Richard: Kind of deconstruct what I did I think I why not the one I know enough for like profanity evil
Andrew: Yeah it was it was pretty was like it was kind of like this stodgy old guy going yeah don’t do that but it was hilarious anyway
Richard: Another thing what’s number 26, so here’s the thing you’ve got to do something so a lot of people have been to in new groups who’s been like okay I’m a coach or I’m selling something I’ve got a book and I want people to buy it yeah we’re on the same boat with all our business we want people to go and buy stuff right so you go in the group you’re like hopefully this will have new customers no it’s a right way and a wrong way to do it the wrong way to do it is to be like hey Here I am, I am the greatest sales trainer the world has ever seen I’ve sold billions of stuff that I could sell ice to our Eskimos I could sell this I’ve done this I’ve done that and I’m so great I’ve been doing this for thirty years I mean training people this long and there’s nothing I don’t know about sales here’s the link to my website check me out PM me if you’ve got any questions about this that’s just like screaming buy my and you’re gonna piss off the admins when you do that because nobody wants somebody to come into their house and be like hey I’ve got a party across the road as much cooler and you wanna come and join it you’re gonna make it you’re gonna piss people off so you want to make it look and this doesn’t have to be fake you can do it genuinely you can still get what you want and contribute to the group you want to make it look like I’m here to contribute to the group so somebody posted in the group saying I am a sales trainer I’m a TEDx speaker I’m a former Marine and I have done this and I have done that, and I feel now excited to be in the group and I’m looking let me know how a contribute and if you’re any questions let me know so what he’s done there is he said a few things he’s done but we’re kind of like intriguing because, I posted a question back to him like tell me about your TEDx talk a quality of text talk at some point how did that come about and then someone else who’s been in the Marines, Oh which division were you in so it creates a lot of interest likes and all that kind of stuff as opposed to when people normally introduce themselves where they get nothing so it’s about can you write something that’s a little intriguing can you write something that’s a little bit funny, like you know I am a mother of four and I help people with their limiting beliefs and, I’m unknown I’m a monkey trainer in my spare time there was a terrible example it sounds ridiculous it was kind of you know it’s sort of a passing into automation that’s kind of funny and you might get a like for value might be so long ago what do you mean a monkey trainer something it’s just a bit funny or a bit destructive as opposed to be normal I am a business coach and I help people who need help with their business achieve more sales it’s pretty pretty boring that isn’t it no one’s going to respond so it’s about her but in something that’s a bit intriguing out there a little bit of credibility to say oh I hope these kind of people and I’ll be doing this without it looking like you’re trying to sell yourself so it looks like but don’t post any links don’t post any videos don’t do any of that stuff and say don’t ask people to contact you just put something intriguing out there and let people come to you and people will come to you if you’ve written a good enough post and some people even private message you’d be like oh that thing you said about the TEDx talk can you tell me about it now you actually in a sales conversation.
Andrew: Right right so it’s more of the poll then push
Richard: absolutely yeah absolutely
Andrew: Yes interesting cool yeah so that’s that’s pretty interesting so-so free for you to get started just to summarize kind of only one over here was that in starting up the group you basically used your basically people that were had friended you prior reached out to them said you got a group class have gone into groups that you were already in found that they were interesting posts that people said and then you ask them, say hey would you-you know like posting that in our group as well and join we’d like to have that cos stuff and so you would tell those type of people and then kind of go through that place and that’s and that’s the way to grow your group kind of organically I guess and then have values.
Richard: From the ethical point of view under which a scale is not too happy with my behavior here you know cuz I’m like I would come you to my group and doing this but I’m a bit like you know what I’ll get the people are still in the original groups are still seeing that content but I guess good for me as well so I so good okay well I’ll grow my group this way and it gets to that when it gets to the point which I don’t know where that is where the Facebook algorithm and then recommends it to other people Facebook then does the advertising for you that’s the goal very okay for anyone who thinks that’s a lot of work as well I’ve got a I’ve got a couple of templates in the notes on my phone and it’s copy and paste one of them for whichever group I mean I’m and then when I see something likes it I just report once this on a post I want to invite a click message on their thing then I paste a message and I change their name, well make sure you remember to change the name, okay yeah people called mo don’t like being called boy.
Andrew: well it’s the guy who spells his name the other way.
Richard: Right so you just change the NSA oh I saw your post on XYZ or I saw your social media expert and I thought and I’ll just try and tweak it a little bit to mean I can get for them but without the rain but write a full post from scratch and then send I see and I can do 50 of those a day in less than an hour you embed before I’ve got up in the morning so it’s not like a huge thing where you set all they doing this boring thing right if 50% of those except which roughly is what you’re going to get 25 a day and you can grow pretty fast off that you know that’s more than 600 months.
Andrew: Yeah yeah that’s awesome that’s awesome so in terms of your group do you post like do you is it a daily thing that you’re doing kind of affirmation types of things or are you just kind of like like how do you come up with your content and then kind of like how do you keep the group going like you know are you gonna day-to-day kind of stuff and are you looking to monetize as well
Richard: Yes I’m gonna monetize at some point my plan is I’ve always enjoyed helping people make transformations rather than sell like you know like a seven dollar ebook or something like that we write read and do nothing weird so I like to get people into a work with a few people at once and the idea is to help people but initial court one-on-one Corvin to figure out the magic sauce then give them the Pat ball and say okay this is how to implement it then help them implement it until I got it dog that’s what I want to do with people but you know all in good time all right I’m sorry to have a question
Andrew: No it was it was just that the daily put the post see in the in the in the information type of thing like how do you come up with that.
Richard: I don’t have a strict posting schedule but when well started a group I just wrote down as many things that I could think of to talk about I wrote some posts on them and I say okay I’ll mention it on this day in the first week I actually had an idea at lunchtime every day I go for a walker I’m a local neighborhood I go pass the lowly shots that’s like as I walk pass the shots of like democracy lands on these shots it’s pretty horrendous so I’ll take a picture with like the shop in front of a sign or whatever and then I’d write a post on it and I call him magic sauce and lunchtime magic sauce lunchtime lessons I did like a five-part series so a routine a couple of hours and then y’all a posts up like Monday to Friday so then they were there just posted themselves on a schedule I don’t about it but that’s like a week’s worth of content therefore not a lot of effort so rate generally a good way of finding content is what are other people recommending or doing there annoys me for example one thing that annoys me a moment is all of these automated webinars that people pretend to be live like these amazing coaches that can do a webinar every 30 minutes during a day today the world’s great online pdf shortage I’m only selling a thousand copies of this PDF and you can see from the premise is quite less sort of funny and not dry weather it’s sort of amazing so I just write stuff like that or I’ve got my weekly landing page critiques thread that’s, yeah I saw that that’s a good one because people are submit landing pages and then I just go okay I’m going to talk about it it’s a live video no I think we’re quite really.
Andrew: Right right right and you do a lot of most of your stuff is live or recorded or have how do you find the engagement do you find better with recorded or in our live?
Richard: Early days I’ve only uploaded one recorded video everything else has been live and I think more people watched the live stuff but did they watch the live stuff because they were more interested in that I don’t know I haven’t tested it to say it people say that Facebook show live video to more people but mm-hmm I don’t know I put a mix of live video content and text content out very sort of these different people who consume a different kind of things so things that would be
Andrew: Awesome yeah well I’m pretty sure awesome I mean I you know I know you’re a busy guy and I don’t want to keep you for too long I would go through like you know you know what’s your top question you know the whatever the what’s your favorite book to read all that but you know it’s kind of close up cliche I’m not gonna do that?
Richard: I think not like I don’t even know what I’m sitting so.
Andrew: So how can people find out about you more about what you’re doing offering services things like that
Richard: Sure yeah so if people want to come and join the group there’s no work there’s no website there’s no services to offer a stage so just come and join the group and check it out and you know what if it worst, worst case in our areas you hate it and you leave the next aches no harm done so if you want to go if you search your Facebook for the magic sauce for online marketers or go directly to facebook.com/groups/magicsauce then you’ll find it.
Andrew: Okay cool yeah and we’ll put that into the slide so everybody will be able to see that and the best way to reach you like contact you is through the Facebook group, LinkedIn.
Richard: I mean the Facebook if you got anything specific just find me in the Facebook group and send me a private message
Andrew: Cool yeah and Richards pretty responsive so cool all right Richard well I really really do appreciate your time and yeah guys go to the magic sauce group it’s really awesome there’s lots of stuff there and it’s no it’s no BS kind of stuff so you’ll get to get all that information so Richard thanks for your time.
Richard: Thanks yeah enjoyed it you take it back Cheers