We appreciate your interest in contributing to the Jumper blog. We’re always on the lookout for great authors and articles, but we’re also pretty selective about what we publish.
Let us explain a couple of the processes and preferred formats for our content and details on the audience.
Know Our Target AudienceJumper is used by enterprises like Disney, Unilever, Jollibee, Samsung, BMW, Reckitt Benckiser, and Loreal. To deliver the best to this segment, we focus on content created for seasoned marketers of large-scale direct-to-consumer retail brands.
Choose Relevant TopicsOur focus is on conversational commerce, so we only cover topics about human interaction-led shopping experiences. Some example topic areas are:
- Retail trends (DTC, Video Commerce, Interactive, Influencer, O2O, Connected Devices, Cross Channel, etc)
- Customer Experience (Strategy, Human connection, Chatbots, Pre-sales, Support, Retention and Loyalty)
- Advertising (Performance, Optimization, Creativity, Branding, Activation, Data Driven, Contextual, etc)
- Martech (Tools, New trends, CRM, Notifications, Customer re-engagement, Omni-channel etc)
- Privacy (Consent and notification, copy, explainability)
- Cross-channel (Marketing, Retail, Support, Engagement, Content)
- Digital transformation, innovation and trends
- Mobile Experience
- Insights (Shopper, Brand, Product, Market, etc)
- Anything to do with achieving objectives for Large and enterprise retail brands
If you look closely, the topics are all related to retail brands creating better consumer experience and scaling up their digital sales. Notice how we don’t cover general eCommerce news.
We are happy to discuss a new topic, as long as it is explained in detail and is useful for our target audience.
Ensure Content Focus and Depth
We accept only long-form content – that means 1000 words and above (ideally 1500 words+).
It is to ensure we offer tangible, actionable value. Even if you’re covering a simple topic, we suggest you imagine creating it for someone who has never heard of the industry or the topic before.
We’d rather you treat one topic thoroughly than cover five things in a shallow manner. As a general rule, the content should be:
1 – Actionable
2 – In-depth
3 – Easy to read
(If a piece is too short or shallow, it will be rejected.)
Adhere to the Content Writing Guidelines
Below are a few content and writing guidelines we want you to adhere to:
1 – Write conversationally, and as you speak. It is an article in your name and should reflect your personality. Have some fun with it, but remain professional.
2 – We write in American English as the primary audience is based in the US (if you struggle to adapt writing to US English, we recommend a free account on Grammarly).
3 – All articles must have images, screenshots, and gifs.
4 – All images from other sites must be linked to their sources.
5 – Any study/data mentioned must be cited and linked to.their web sources. View some published guest posts for a better idea.
6 – Make it easy for readers by implementing a strong structure (H2s needed for sub-heads and H3s for lesser headers)
7 – Paragraphs should be kept short and sweet. No long blocks of text, please.
8 – Use bullet points and images to make the piece visually appealing and hold reader attention
9 – Introduction and conclusion need a little extra love. They’re the hook and CTA, so make sure they’re compelling.
10 – Video – if you have a piece that could benefit from the inclusion of a video, go for it! Just be sure to embed it properly, so it works smoothly for readers.
For images, simply upload to Google Drive and share the public link. Please also ensure images are centered as doing so helps break up the text a little more for quick reading.
Beware of Deal-breakers
All content needs to be 100% original. If the content you submit is plagiarised, it will not run.
Besides, we want high-quality content, so please try to keep backlinks to your site relevant and minimal. We try to keep backlinks to 2-3 per piece. And these are ‘dofollow’ links. (For example, you get a personalized author byline with your bio, which is a ‘dofollow’ link. Any other links back to your site should be there to reference something that adds value.)
Submit your Topic Ideas using the Below Form
Once you’ve filled out the below form, our editorial team will be in touch to either move forward with this or to let you know why we cannot accept the article. If your topic suggestion matches our criteria:
- We’ll share an outline before you write out the full thing.
- We would then require the article to be shared as a Google Doc and with editing permissions to our content team.
- Lastly, we’ll run through the article and offer suggestions for edits. If there are any you disagree with or think are incorrect, you can always leave a comment in the Good Doc for us.
Please note that most of our suggestions are focused on content and message (rather than style) to ensure the information is correct and in line with Jumper’s other materials. We also might just make some suggestions to align it better with our tone and audience. Very rarely will we make style suggestions as this is a piece in your name.
Good luck, and speak soon!
The Jumper.ai editorial team.