COVID-19 has rocked the world.
Continued lockdowns have caused many brick and mortar retail stores and food and beverage establishments to struggle. For those who survive through this pandemic, they’re going to have a new landscape to navigate.
One where customers are far more apprehensive of going out and being in the middle of huge groups of people.
It won’t last forever, but it will make regaining the ground that’s been lost far more difficult.
Here’s how stores and restaurants affected by COVID-19 can close the gap and continue to make money in uncertain times.
The problem many smaller brands will find in establishing a digital presence is a lack of knowledge, experience, and time to do it well.
Fortunately, there’s an easy solution. An area where your customers are already spending time and that’s relatively easy to set up an online store presence.
Social media and Messenger apps.
Social and messenger channels have seen a huge increase in use.
But not only are more people using these channels, they also have an incredible success rate for brands of all sizes.
All you need to do is understand which platform is the right choice for you, and then get to running your first campaign.
When you know which platform is the best fit for your brand, here’s how you can get started in the next hour.
Follow these basic steps and you’ll have taken the first step to establishing a digital presence. A presence through which you can continue to engage with your customers and generate sales.